About Us

Who Let Us Start a Brand?

We’re Pupora—a dog lifestyle brand built entirely around one core truth:
Some dogs are just a lot.

We’re talking full-blown overthinkers. Dogs who stare at you for 47 minutes straight. Dogs who bark at clouds, vacuum cords, existential dread. Dogs who lose their minds when you leave the room for 12 seconds. You know the type.

We know them too. We live with them.
We created Pupora because we were tired of pretending our dogs were “just energetic” when really, they needed an emotional support hoodie and probably a therapist.

The Real Story (Fine, Here’s Our Origin Moment)

It all started with one anxious dog and one very shredded couch.

After testing every “calming” product on the market (read: lavender-scented lies and disappointing chewables), we realized something: the dog industry is full of generic stuff made for normal dogs. And no offense, but our dogs are not that.

So we made our own stuff—designed for pups who pace, pant, overanalyze, and have full-blown meltdowns over delivery trucks. Gear, treats, and toys that don’t just look cute—they actually help.

We’re not a supplement company. We’re not a fashion brand. We’re not a tech startup pretending to care about your pet. We’re dog people. And we built Pupora for the dramatic dogs of the world.

What We Believe

Anxious dogs are not bad dogs. They’re smart. Sensitive. Overstimulated. And they deserve better tools.

Comfort is a training tool. If your dog feels safe, everything else gets easier.

Dog parents are doing their best. You shouldn’t need a degree in canine psychology to help your pup chill.

Laughter helps. Especially when your dog panic-pees on your new rug.

So What Do We Actually Sell?

Stuff that calms dogs down—while looking good doing it.

Chews with ingredients you can pronounce
Enrichment toys that actually keep them busy
Soft, cozy hoodies they’ll refuse to take off
Collars and accessories that say “yes I have anxiety, why do you ask?”
Merch for dog parents who Google “is my dog okay?” at 2am

We're constantly testing new ways to help dogs de-stress without overmedicating, overtraining, or overthinking it. (They already do enough of that.)

Meet the Pupora Dog

That relaxed dog you see in our logo? He’s not based on one dog. He’s based on all of them.

Every pacing Border Collie. Every shaky Chihuahua. Every rescue mutt who’s been through too much. Every golden retriever with a nervous breakdown because you changed the furniture layout.

He’s calm now.
He’s wearing a hoodie.
He’s Pupora.

Thanks for Being Here

If you’ve made it this far, you’re probably our kind of people.
People who love their dog fiercely, even when they’re an absolute mess.
People who want to help them feel better, not just behave better.
People who get it.

Thanks for supporting a small brand with a big heart (and a team covered in fur).

Now go pet your dog. Or don’t. We get it. Some of them hate that.